Certified Product Innovation Professional CPIP

Product Management is today one of the most important yet challenging roles in any organization focused on innovation. Too often this role is responsible for making all the decisions on a product, managing priorities and the backlog, and acting as the single customer advocate. This is a lot, and things are often not as they are supposed to be. This class teaches a team-based approach to product ownership, tapping into Agile, Design Thinking, and Lean Startup concepts. It provides expert advice on how to manage a backlog, incorporate customer feedback into grooming, use the product team to prioritize effectively, and plan sprints and releases.

Course length: 2 days or 3 days
Location: Delivered on premise at your office, or at a convenient third-party facility.
Class size: 10-25 participants
Certification:Certified Product Innovation Professional CPIP

Learning objectives

  • Roles and responsibilities of a Product Owner
  • Effectively manage a product backlog
  • Prioritization techniques
  • User Stories, Features, and Epics
  • Sprint and release planning
  • User Story mapping and Minimum Viable Products (MVP)
  • Effective use of Sprint workflow to drive activities with the team
  • Prototype testing


A product is the aggregate of tangible and intangible attributes that deliver benefits to the customer and solve a specific need. A great product is one that delivers an awesome customer experience. Organizations and teams that keep their customers’ needs into focus, foster a culture of agility, and empower their teams to make the right decisions, are more likely to set the conditions for great products to come alive.

Building upon the principles of Agile, Design Thinking, and Lean Startup, this class takes participants through a series of interactive workshops where they learn the responsibilities of a Product Manager/Owner, and apply first-hand the principles of effective product management to create innovative products. At the end of the class, participants are able to drive product innovation in an organization , and successfully apply prioritization, vision, User Story mapping, and customer-centric feedback to any product.

The class is based on the Certified Product Innovation Professional course by Spark Engine.

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Creating great products with 5 Dimensions

To build great products, those that deliver an awesome experience that customers love, we need to broaden our view to the product experience as a whole, and not just the physical aspects of a product. The traditional Software Development Life Cycle view is not enough, as it only focuses on the physical implementation (software development). In today’s world, to build a successful product, building a “thing” is no longer enough, and you need to have a broader look that includes the whole customer experience around your product. Marketing, training, support, maintenance, partnerships with resellers, retail locations, a sales team can all be parts of your awesome product experience.

Course length: 0.5 to 1 day
Location: Delivered on premise at your office, or at a convenient third-party facility.
Class size: 10-40 participants

Learning objectives

  • What is a great product
  • Going beyond building "the thing"
  • Delivering a great customer experience
  • The 5D Vision framework
  • Using the right tools for each phase
  • Deployment is not the goal. Delivery is
  • What is Delivery? What is a great customer experience?
  • How do we measure a great customer experience
  • Familiarity and context for several methodologies including Design Thinking/Design Sprints, Customer Journey Maps, Product Journey Maps, ATDD, MVP, Metrics-based delivery


We need a new approach, to plan for both tangible and intangible aspects of a product experience. We need a 5D vision of the Product Experience.

The 5 Dimensions of product management (DISCOVER, DESIGN, DEVELOP, DEPLOY, DELIVER) help us in creating a product from ideation to launch with a step-by-step guide across each phase. The framework organizes techniques that product managers can employ to create awesome products. This session presents the 5D Vision framework through a combination of lectures, group exercises, and real-life stories. Participants actively create and organize their 5D Vision framework in a collaborative exercise. Learn about Design Sprints, Customer Journey Maps, Prioritization techniques, Development and Testing, Launch plan, and Delivering success.

Workshop taught at the Agile Conference 2017 in Orlando, FL.

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Product Journey Map and MVP: Build your product with minimum effort

This is a custom workshop developed specifically to support your needs in product planning and alignment within the product team. Over the course of 1 to 2 days, your team creates alignment around objectives, identifies the key features to support a customer journey, and defines priorities to build an MVP of your product. During this workshop participants learn how to identify an MVP (Minimum Viable Product) and create a roadmap using prioritization techniques and Product Journey Maps. This is a hands-on workshop with minimum lectures. Participants learn by doing while working on your real product.

The Product Journey Map helps in creating transparency and alignment among everyone involved in the product effort. Because the plan is visible to everyone, conversations about priorities and trade-off become conversations about what can be included in the plan and should be removed. This takes the emotions away and creates alignment with everyone.

The outcomes of this workshop can be applied to any type of product or service, and are useful for startups and established companies.

Course length: 1 day to 2 days
Location: Delivered on premise at your office, or virtually with collaboration tools
Class size: 8-16 participants


  • Create alignment around a shared vision for the product to be built
  • Provide visibility into expected features and capabilities of the product
  • Identify an MVP (Minimum Viable Product) and a roadmap for future releases
  • Define a plan to execute the work and build the product
  • Create a medium to align on prioritization and trade-off decisions with stakeholders


Workshop taught at several companies and organizations, including Capital One, G4S, Neocova, and Dingman Center for Entrepreneurship

Learn more

Learn more about Product Journey Maps and download our How-to Guide to Product Journey Maps to learn more

Ready to find out more?

Drop us a line today for a free quote!