Learn how to become a master in product management and spark innovation for new and existing products
Learn and master product management and innovation with the Certified Product Innovation Professional (CPIP) program. Offering both an engaging learning opportunity and hands-on experience, this learning program teaches you how to build great products from discovery to delivery, spark innovation, and grow your career in the product space.
This class is an interactive learning experience full of practical, real-world techniques and hands-on exercises. Learn in-depth techniques and frameworks that spark product innovation and bring new and impactful ideas to life at any stage. You’ll learn by doing, while working on an actual product for six weeks with coaching from our instructors.
We are an authorized Training Partner of Spark Engine
Foundations of Product Innovation CPIP
Customer Discovery for Product Innovation
Define the Problem Space
Design & Ideate Innovative Solutions
Drive the Development of Innovative Solutions
Deliver Innovation and Measure Value
What people are saying
I took the self-paced Certified Product Innovation Professional course and thoroughly enjoyed it. There’s a wealth of practical tips and use cases shared, as well as a good theoretical framework without being dry or too abstract.
– Milos Belcevic (Sr. Product Manager)
I work in product management in the fintech and payment space. I signed up for the CPIP class to better understand the problem space, as well as ideate solutions to delight my customers. The class incorporated both training and hands-on work with the goal of developing a real-life product idea, which is really, really cool. I enjoyed learning about multiple framework that can be utilized to ensure that I am building the right product and solution for my customers. I would definitely recommend the CPIP class.
– William De Guia, (Vice President for Global Product Management)
Valerio and Zeina have synthesized decades of product development experience into a 6 week boot camp that is unlike anything you will find elsewhere.
I learned ways of falling in love with the problem space to identify zones of value for our customers, how little is actually necessary for an MVP, and how to prioritize the highest value features and then test our assumptions with accurate metrics.
– Jacques Marais (Product Owner)
Become a CPIP
The goal of the class is to empower you with the key mindset and tools to master product management and spark innovation in your organization. The trainers have worked in a variety of product management roles across industries that span Financial Services, Entertainment, E-Commerce, Web Development, Consulting, and Telecommunications. They share real life stories about product successes and failures, provide a practical perspective on the job that goes beyond theory, and offer insights on how to overcome typical obstacles in creating great products.
The program is taught by Certified Product Innovation Trainers (CPITs) with extensive experience in product management and innovation.
The six-module CPIP program is a practical training where participants work on a real product idea. At the end of the CPIP program you will have a full plan on how to build your product idea, having it validated through discovery and validation activities.
Learning Objectives
Innovation & Mindset
This category focuses on the foundational principles, leadership qualities, and mental frameworks required to approach product work through an innovative lens rather than just delivery.
- Define innovation as the combination of idea and execution resulting in value creation through behavior change.
- Apply the 5 Dimensions of Innovation framework to solve non-obvious problems.
- Define the roles and responsibilities of a Product Manager.
- Analyze the six elements of innovation including product performance, design, technology, market, distribution, and business model.
- Adopt a Product Thinking mindset to approach product work through the lens of innovation rather than just delivery.
- Adopt an experimentation mindset to drive continuous innovation through quick, low-cost experiments.
- Measure the success of innovation as a measurable result delivered to customers and the business.
- Distinguish between Problem-Solution fit and Product-Market fit.
- Lead product strategy and establish vision with confidence.
Problem Space
These objectives cover the “Discovery” and “Definition” phases, ensuring participants can deeply understand customer needs, evaluate the market, and identify the right problems to solve.
- Navigate the problem space using the 3 Problem Levels framework.
- Evaluate historical product failures to understand how a poor understanding of customer needs leads to building the wrong thing.
- Conduct customer discovery and extract meaningful insights through insight mining.
- Perform business evaluation and market sizing to decide if a problem is worth solving.
- Identify core hypotheses using the Assumptions Stack.
- Identify and manage risks specifically related to concept, execution, and market fit.
Solution Space
This category focuses on the “Design,” “Drive,” and “Deliver” phases, where participants turn insights into validated product concepts and execution plans..
- Use ideation techniques and creative prompts to generate solutions grounded in the problem space.
- Apply creative ideation prompts and artificial constraints to shift perspectives and generate innovative solution directions.
- Effectively manage the transition from the problem space to the solution space to achieve Problem-Solution fit.
- Develop a compelling product vision that paints a picture of how an innovative product will impact the world for the better.
- Utilize the Zones of Value framework to design product experience architecture that focuses on customer and stakeholder value.
- Leverage early prototyping to conceptualize designs and learn what users value most about an innovative product.
- Validate product ideas and test business viability using the MVP Canvas.
- Plan a Minimum Viable Product using Product Journey mapping.
- Define value metrics to measure outcomes and drive business results.
- Plan and execute a Go to Market strategy including customer segmentation and validation.
- Follow a repeatable process to go from an initial idea to a plan for an MVP ready for development.
Looking for team training?
We deliver the CPIP training to entire teams in private cohorts, either in-person or remotely. Contact us to request more information or to discuss your needs.