Certified Product Innovation Professional CPIP

Learn how to become a master in product management and spark innovation for new and existing products

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We are an authorized Training Partner of Spark Engine

Learn and master product management and innovation with the Certified Product Innovation Professional (CPIP) program. Offering both an engaging learning opportunity and hands-on experience, this learning program teaches you how to build great products from discovery to delivery, spark innovation, and grow your career in the product space.

This class is an interactive learning experience full of practical, real-world techniques and hands-on exercises. Learn in-depth techniques and frameworks that spark product innovation and bring new and impactful ideas to life at any stage. You'll learn by doing, while working on an actual product for six weeks with coaching from our instructors.

Visit the Spark Engine website for more info.

Ready to get your CPIP certification?

See the list of currently scheduled classes, or contact us for information on a custom class.

Become a CPIP

The goal of the class is to empower you with the key mindset and tools to master product management and spark innovation in your organization. This learning program includes a training component and an hands-on coaching component to learn and practice innovation frameworks and tools. The trainers have worked in a variety of product management roles across industries that span Financial Services, Entertainment, E-Commerce, Web Development, Consulting, and Telecommunications. They share real life stories about product successes and failures, provide a practical perspective on the job that goes beyond theory, and offer insights on how to overcome typical obstacles in creating great products.

Learning objectives

  • Roles and responsibilities of a Product Manager
  • Frameworks for innovation
  • Customer segmentation and discovery techniques
  • Design Thinking
  • Product Journey mapping and Minimum Viable Products (MVP)
  • Ideation techniques
  • Identify Zones of Value
  • Effectively create and manage a product backlog
  • Prioritization techniques
  • Planning and roadmaps
  • User Stories, Features, and Epics
  • Metrics, measuring outcomes, driving business results
  • Create a Go To Market strategy

The six weeks portion of the CPIP program is a hands-on session where participants work on a real product idea. You can bring your own product idea and develop it through the program, or you can partner up with other participants and work together. In either case, at the end of the CPIP program you will have a full plan on how to build your product idea, having it validated through discovery and validation activities.

The program is taught by Certified Product Innovation Trainers (CPITs) with extensive experience in product management and innovation.

What our students are saying

"I mean, from my standpoint, I think it not only met my expectations, I think it exceeded my expectations for sure." - Deepesh

"I remember being compelled by Zones of Value at the moment just because it was something I had never seen before and like a really cool way to articulate everything that you're bringing to the world" - Sam

"I've not had that kind of personalized coaching in a very long time, so that was definitely a very luxurious experience, so to speak." - Deepesh

"I signed up for the CPIP class to better help me understand the problem space, as well as ideate solutions and of course, develop great products to delight my customers. The class was a six-week program and it incorporated both training and hands-on work with the goal of developing a real-life product idea, which is really, really cool. I really enjoyed learning about multiple frameworks that can be utilized to ensure that I am building the right product and solution for my customers. I would definitely recommend the CPIP class to any product manager who is looking for tools that will enable him or her to bring innovative products to market." - William

"The thing about other programs and certification classes, you don't come up with a deliverable. Here, even if we may not ever take this to market, you actually still have something to show for, and you can actually put it on a portfolio or a LinkedIn page or something that said, "Hey, actually participated in this and built a product ready for market." - Kim

"The certification on LinkedIn is truly something to be proud of. Hey, you know what, compared to other product managers out there, I have got a leg up on them because I have this specialized training that is going to go ahead and help me, and to ensure that I am building the right products to delight customers and to add value to an organization." - William

CPIP Testimonial Jennifer
CPIP Testimonial Eric

What's included in the course

By participating in this course, in addition to a life-changing understanding of product innovation practices and techniques, you get (included in the cost of registration):

  • 3 training days for a full-immersion learning experience in product management and innovation
  • 6 weeks of hands-on coaching with the trainer(s) to work on a real product
  • Digital copy of the course workbook with exercises and worksheets
  • Book Deliver Great Products that Customers Love (digital PDF)
  • The Certified Product Innovation Professional certification upon completion of the full program (required training + coaching modules)
  • One-year membership to Spark Engine

What you will learn

In this highly participatory and hands-on class, students learn the theories and practices that drive product innovation and development, including:

  • The 5 Dimensions of Product Innovation
  • Focus on the Problem rather than the Solution
  • Drive Outcomes rather Outputs
  • Design Thinking and human-centered design
  • Customer discovery techniques
  • The Zones of Value framework
  • Ideation techniques
  • Rapid validation with prototypes and MVPs
  • The MVP Canvas
  • Prioritization techniques and WSJF
  • Product journey mapping and roadmapping with OKRs
  • Metrics, measuring outcomes, driving business results
  • Got to Market strategy and the LAUS framework

We believe that real learning comes in three ways: a great training program, shared experiences with other participants, and hands-on practice. This is why we deliver this class in an interactive environment facilitated by live instructors, so that you can take full advantage of a rich and deep learning experience.

Ready to get your CPIP certification?

See the list of currently scheduled classes, or contact us for information on a custom class.