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Certified Product Innovation Professional CPIP

September 27, 2023 - September 29, 2023
Trainer: Valerio Zanini, CPIT, CST - Zeina Zeitouni, CPIT

Spark product innovation. Become a master in product management and innovation.

This Certified Product Innovation Professional (CPIP) class is an interactive learning experience full of practical, real-world techniques and hands-on exercises. Learn in-depth techniques and frameworks that spark product innovation and bring new and impactful ideas to life at any stage.

Spark Engine is the most innovative product management training and certification program to help you and your organization spark innovation. At 5D Vision we drive innovation. We have worked with hundreds of people from startups to Fortune 100 companies like Capital One, Walgreens, McKesson, and Dassault Systemes. We share real-life stories that enrich the class experience and provide actionable guidance on how to implement product innovation in your workplace.


Format: Virtual training, live instructor, group exercises, weekly coaching.
Course length: 3 training days (9:00am - 3:00pm EST), followed by 6 weeks of hands-on coaching on an actual product
Certification: This class includes the Certified Product Innovation Professional certification administered by Spark Engine. Upon successful completion of the course, the students are eligible to receive the certification (there is no exam).

Certified Product Innovation Professional training course banner

What you will learn

In this highly participatory and hands-on class, students learn the theories and practices that drive product innovation and development, including:
  • Design Thinking and human-centered design
  • Customer discovery techniques
  • 3 Problem Levels
  • Ideation techniques
  • Zones of Value
  • Rapid validation with prototypes and MVPs
  • Prioritization techniques
  • Product journey mapping and roadmapping
  • Go to market
  • Metrics, measuring outcomes, driving business results
We believe that real learning comes in three ways: a great training program, shared experiences with other participants, and hands-on practice. This is why we deliver this class in an interactive environment facilitated by live instructors, so that you can take full advantage of a rich and deep learning experience.

Our trainers have worked in a variety of product management roles across industries that span Financial Services, Entertainment, E-Commerce, Web Development, Healthcare, Consulting, and Telecommunications. They share real life stories about product successes and failures, provide a practical perspective on the job that goes beyond theory, and offer insights on how to overcome typical obstacles in creating great products.

Participants also receive a sample of the book "Deliver Great Products that Customers Love, the guide to Product Management for Innovators, Leaders, and Entrepreneurs" authored by Valerio Zanini. (Amazon link)

Who Should Attend

Anyone who is in a product development role and desires to take their experience to the next level, including:
  • Product Owners/Product Managers
  • Aspiring Product Owners/Product Managers
  • Product Leaders
  • Business Analysts
  • Project Managers/PMO
  • Entrepreneurs who are building new products/services

About the training experience

This is a virtual training class with a live instructor, delivered using video conference and digital collaboration tools. We have converted the in-person group exercises to online group exercises using a variety of tools. These exercises ensure you achieve the same learning objectives, while engaging and having fun with other participants.

The whole class is based on interactive exercises, simulations, and group discussions. The instructor explains key concepts and brings in real-life stories, and participants learn from applying the concepts and from sharing with each other. The instructor may share photos, diagrams, or single slides to bring home a point or share an experience. Besides this, there are no slides as the whole class is driven by exercises and group activities to accelerate the learning.
Watch what our students say.

We incorporate innovation games and liberating structures into the exercises. You will experience these useful frameworks that you can use spark innovation and collaboration with your team members. Because we facilitate the class using real everyday tools, you also get to learn how to use these to spark collaboration within your own team and organization.

About the trainers

Valerio Zanini has more than 20 years of industry experience building and launching products in companies of all sizes, from startups to Fortune 100 organizations.

As a product trainer, he helps organizations worldwide improve product development practices, drive innovation, and increase productivity with Agile practices. Formerly a Director of Product Development at Capital One where he led digital transformation initiatives for retail bank and transformed how customers interact with bankers. Before Capital One, Valerio was the co-founder and CEO of Goozex (sold in 2012), a Systems Engineer at Cisco, and the co-founder of one of the first web development companies in Italy.

He is a Spark Engine CPIT (Certified Product Innovation Trainer) and a Scrum Alliance CST (Certified Scrum Trainer). He is the author of “Deliver Great Products That Customers Love”, published in 2018.
Zeina Zeitouni is a design strategist and product manager with over 10 years of experience running digital innovation strategy in both startup and Fortune 500 environments.

Previously, at Capital One Bank, Zeina helped drive digital innovation launching brand-defining experiences in both retail and commercial banking. She is acknowledged for infusing innovation practices into the organization as a Design Thinking Coach and developing a seminar series on applying Design Thinking and Data Science to solve complex problems within large organizations, which she presented at Columbia University.

Zeina has experience structuring product teams and developing new products and services across various industries and environments including investment management, retail, security services, staffing, real estate, and development programs in post-conflict countries.

She is a Spark Engine CPIT (Certified Product Innovation Trainer).


Certified Product Innovation Professional CPIP

September 27, 2023 - September 29, 2023

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