10 tips for effective customer interviews

10 tips for effective customer interviews

Delivering a great customer experience starts with insightful understanding of customer needs and the customer’s point of view. Voice of the Customer (VoC) is the process of understanding the customer’s expectations and validating the outcomes of your product through customer feedback. Instead of looking at customers through a lens that too often relies only upon analytics, business metrics, and secondary

The 3 pillars of great products

The 3 pillars of great products

I have worked in a variety of organizations across different industries, helping my teams or my clients build successful products. From Cisco to Capital One, from my startup Goozex.com to clients I have advised, from private organizations to the military, I have found three common elements that successful teams must have to deliver great products. These elements are the three

Closing the Delivery gap

Closing the Delivery gap

We have become increasingly good at building products. Agile, DevOps, Lean Startup methodologies have reduced the time to market and the complexity of deploying a new set of features, while improving the quality and shortening the feedback loop with customers. Armed with these methodologies, product managers can ideate, design and build products in shorter times, deploy them in the marketplace,

We plant one tree for every copy sold

We plant one tree for every copy sold

In many areas around the world, billions of trees have been clear-cut in the last few decades, leaving soils exposed, depleted and incapable of supporting land-based or marine life.  For example, in Madagascar, the vast mangrove coastal areas that once supported a thriving community of fishermen, have been eroded for lumber or for industrial farms. The lack of soil-control, water-filtering

Using Buy-A-Feature to rank customer value on a set of features

Using Buy-A-Feature to rank customer value on a set of features

Buy-A-Feature is a great tool to source interest from your end-users about a set of features, and understand how they make trade-offs between them. It’s effective at providing a high-level prioritization based on your customers’ preferences, perceived value, and expectations. There are many versions of this tool, and many ways it can be used. This method can be used to