The MVP (Minimum Viable Product) Ideation Canvas helps in designing an MVP. It guides you in understanding its goal, the target customers, the set of hypotheses you want to validate, and what elements of the Human, Business, and Technology dimensions you need to include. The benefit of this form is that it helps you in thinking about all the elements of your MVP, before you set off to building it.
You may decide to validate multiple hypotheses and build a different MVP for each one. In this case, you may want to fill in an MVP development form for each of your MVP ideas.

Among the many hypotheses that you may have while building your product, there are at least three areas that are usually part of the initial validation:

1 - The problem: Have you focused on the right problem to solve? Do customers feel that problem strongly enough to care about a solution?

2 - The product: Is your solution a good fit for the problem? Does it actually solve it? Do customers care using it compared to other alternatives?

3 - The market: Are customers willing to give you something of value in return for your product? Are they willing to pay to have the privilege to use it?

As you work through your product idea and mature a likely solution, your hypotheses will likely evolve, expand, and refine. Make sure to define the hypotheses that you need to validate, and use this initial understanding to design your MVP.

Download the MVP Ideation Canvas and use it to define your MVP - or multiple MVPs. Use one form for each MVP.


Here is an example of an MVP Ideation Canvas for the initial product of, a startup that built an online trading platform for video games.