I’m often asked to help teams prepare a Go-to-Market strategy to prepare for the launch of a new product. I’d like to share a few simple steps I use when preparing to deploy a product. What is Deployment? To deploy a product means to launch it in the marketplace and make it available to its users. This phase is also
Solid Product management and discovery practices are at the foundation of any product development effort. I often find that when Agile fails, it’s not because “Agile” doesn’t work. It’s because the organization has not taken the rights steps to foster a product development mindset. Here I share a few tips on how to support Product and Agile transformations.
Today’s market is increasingly more competitive as new products are launched daily and entire industries are thrown upside down by innovators. Think of Uber and Lyft, how they have revolutionized the taxi industry, which — caught by surprise — is struggling to redefine its identity and maintain market relevance. Or the recent purchase of Whole Foods by Amazon, the leader
The idea behind a Design Sprint is to compress the time it takes to go from idea to validation for a specific problem to just a few days, rather than weeks or months. A Design Sprint brings together principles of Design Thinking and Agile, in a structured, time-boxing format. Originally designed by Google Ventures, the format of a Design Sprint