We were half-way in Sprint Planning and suddenly it hit me. Like a light bulb turning on. I had been listening to the discussion between the Developers and the Product Owner and all seemed normal… until this very moment. I just realized that the team was planning their sprint with absolute no idea of velocity or capacity. How did I
User Stories are not requirements

I always struggle with the word “requirements”. This is how specifications and functionalities are normally called when working on a project. Requirements create a blanket of necessity and limit the empowerment of product managers to be effective at solving problems. The word requirement, and its verb counterpart to require, in their essence define something that is “required”, “needed”, “expected”. The
The Product Manager’s reading list

We have compiled a list of books and articles on Agile, Product, Design Thinking, and Innovation. These books and articles offer perspectives, frameworks, and real stories for the successful application of product management practices to the ideation and development of new products. If you are a Product Owner, a Product Manager, or a Product Leader, these books and articles are
If Agile fails, blame Product management

Solid Product management and discovery practices are at the foundation of any product development effort. I often find that when Agile fails, it’s not because “Agile” doesn’t work. It’s because the organization has not taken the rights steps to foster a product development mindset. Here I share a few tips on how to support Product and Agile transformations.
Use Product Journey Maps to plan your next MVP
Plan across the 5 Dimensions of great products

Once you have a Product Vision and an initial understanding of the customer needs and the opportunity, it’s a good time to look ahead across all 5 Dimensions of great products and begin thinking about the activities to do at each stage of the product development process. As we discussed in several occasions, there is a risk in approaching the
The 3 pillars of great products

I have worked in a variety of organizations across different industries, helping my teams or my clients build successful products. From Cisco to Capital One, from my startup Goozex.com to clients I have advised, from private organizations to the military, I have found three common elements that successful teams must have to deliver great products. These elements are the three
Validate as soon as possible

A developer approached me at a recent Agile conference where I was presenting a topic on building great products with small iterations, and he said, “I wish I had known this a year ago….” He had taken on a new project from a company that provided a full document of requirements upfront. They wanted to build a new system and
Closing the Delivery gap

We have become increasingly good at building products. Agile, DevOps, Lean Startup methodologies have reduced the time to market and the complexity of deploying a new set of features, while improving the quality and shortening the feedback loop with customers. Armed with these methodologies, product managers can ideate, design and build products in shorter times, deploy them in the marketplace,
Using Buy-A-Feature to rank customer value on a set of features

Buy-A-Feature is a great tool to source interest from your end-users about a set of features, and understand how they make trade-offs between them. It’s effective at providing a high-level prioritization based on your customers’ preferences, perceived value, and expectations. There are many versions of this tool, and many ways it can be used. This method can be used to