The Product Manager’s reading list

Deliver Great Products That Customers Love - Cover 5D Vision

We have compiled a list of books and articles on Agile, Product, Design Thinking, and Innovation. These books and articles offer perspectives, frameworks, and real stories for the successful application of product management practices to the ideation and development of new products. If you are a Product Owner, a Product Manager, or a Product Leader, these books and articles are

What’s in an Agile transformation?

View on the open space

Today’s market is increasingly competitive as new products are launched daily and entire industries are thrown upside down by innovators. Think of Uber and Lyft, how they have revolutionized the taxi industry, which — caught by surprise — is struggling to redefine its identity and maintain market relevance; or the recent purchase of Whole Foods by Amazon, the leader of

10 tips for effective customer interviews

10 tips for effective customer interviews

I’d like to share a few tips for making customer interviews effective. Why is this important? Because delivering a great customer experience starts with insightful understanding of customer needs and the customer’s point of view. We call it listening for the Voice of the Customer (VoC) which is the process of understanding the customer’s expectations and validating the outcomes of