What’s in there for you in a transformation?

View on the open space

Today’s market is increasingly more competitive as new products are launched daily and entire industries are thrown upside down by innovators. Think of Uber and Lyft, how they have revolutionized the taxi industry, which — caught by surprise — is struggling to redefine its identity and maintain market relevance. Or the recent purchase of Whole Foods by Amazon, the leader

10 tips for effective customer interviews

10 tips for effective customer interviews

Delivering a great customer experience starts with insightful understanding of customer needs and the customer’s point of view. Voice of the Customer (VoC) is the process of understanding the customer’s expectations and validating the outcomes of your product through customer feedback. Instead of looking at customers through a lens that too often relies only upon analytics, business metrics, and secondary