We have compiled a list of books and articles on Agile, Product, Design Thinking, and Innovation. These books and articles offer perspectives, frameworks, and real stories for the successful application of product management practices to the ideation and development of new products. If you are a Product Owner, a Product Manager, or a Product Leader, these books and articles are
What’s in an Agile transformation?
Today’s market is increasingly competitive as new products are launched daily and entire industries are thrown upside down by innovators. Think of Uber and Lyft, how they have revolutionized the taxi industry, which — caught by surprise — is struggling to redefine its identity and maintain market relevance; or the recent purchase of Whole Foods by Amazon, the leader of
10 tips for effective customer interviews
I’d like to share a few tips for making customer interviews effective. Why is this important? Because delivering a great customer experience starts with insightful understanding of customer needs and the customer’s point of view. We call it listening for the Voice of the Customer (VoC) which is the process of understanding the customer’s expectations and validating the outcomes of
From Design Thinking to Design Doing
If you are in business today, you likely either want to innovate, or you are being asked to innovate. You need a way to get to workable innovation reliably. The brilliant thoughts in the shower are rare. We cannot rely on that to generate innovative ideas for our business. We need something more reliable, a process that helps us find