Cover of Deliver Great Products That Customers Love


Deliver Great Products That Customers Love

The guide to building great products that customers love. For innovators, leaders, and entrepreneurs, this book explains the step-by-step process of product development through five Dimensions, several interviews with startup CEOs, and use cases. Illustrated with diagrams, photos and worksheets. The book every product manager should have.

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Publication date: September 2018

Deliver Great Products That Customers Love

The Guide to Product Management for Innovators, Leaders, and Entrepreneurs



Building a great product that customers love requires a variety of skills, mindsets and techniques. Product managers and entrepreneurs face the continuous challenge of creating new solutions and delivering value to their customers. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice.

Too often companies of all sizes jump into building something without proper validation of the ideas. Many startups struggle with the dynamics of building a new product or service, gaining market traction, making their early customers happy, all while building for scalability and reliability with limited resources.Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a "5D" vision of their product, innovators make sure to understand customer needs, design the right solution, build a great product, and deliver an awesome customer experience.

This is the book every product manager should have. It is designed for product managers, innovators, and entrepreneurs that want to learn a variety of techniques to create great products and foster a culture of continuous learning and improvement. Whether you are new to product management, or are improving an existing product, this book is for you. It provides a step-by-step guide on how to develop your idea into a product that customers love.

The author shares battle-tested stories across a variety of projects and companies and interviews with CEOs of successful startups. These are useful examples of how to apply these methodologies or make trade-offs when needed. The stories explain the challenges startups and innovators face, and provide insights into how to find solutions to overcome the problems.

Illustrated with diagrams, photos, and practical worksheets. It includes links to a companion website to download the worksheets and use them for your projects.

Valerio Zanini

A look inside the book


Chapter 1: How great products are built

Chapter 2: Great products come from great product managers

Chapter 3: Customer focus

Chapter 4: Infuse a culture of agility

Chapter 5: Empower your team

Chapter 6: The 5D Vision of great products

Chapter 7: Discover

Chapter 8: Design

Chapter 9: Develop

Chapter 10: Deploy

Chapter 11: Deliver

Use cases and real stories

Based on interviews with CEOs, founders, and product managers, and direct work experience, the book presents use cases and real stories from Capital One, Iridium, BookingBug, DayBreakHotel, and Goozex. The stories bring to life the concepts of the book and help understand how companies - big and small - have solved complex challenges and delivered great products to their customers.

Template download

You can download the templates and worksheets presented in the book. Follow the link below for a complete list of available templates and worksheets:

Download templates and worksheets

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